The events of Sunday, 6 June, 2010
The central programme of the Festival, highlighted in a box, has been planned by the organisers together with the Scientific Coordinator. The joint programme is made up of meetings and events suggested to the organisers by publishers and other organisations, which take responsibility for them.
At events indicated with the symbol 
a simultaneous translation service is available.
Information regarding the programme, last minute changes, changes of venue in the event of rain or other circumstances and events suspended or cancelled is constantly updated at the site or may be requested at the information points, by telephoning the administration office (tel. 0461 260511).
Entrance is free until full capacity is reached
keywords
10:00
06
Advertising accounts for around half of the income generated by the various means of communication, while at the same time advertising and the media are part of the same market: the media represents a substantial share of advertising. When advertising can influence information or when the innovations of the internet transform the boundaries of commercial communication and information, short-circuits are produced that are hazardous to the public.
introduced by Edoardo Gaffeo
Sala Conferenze
discussions
10:00
06
Transparency and communication are two concepts which have almost become clichés. So what are the possible relations between the two concepts in various interpretational contexts? There are three perspectives to be analysed. Public and private organisations for whom transparency implies consistency between behaviour and communication. The public relations professional, for whom transparency means declaring who you are, what you represent and the objectives you pursue. Lastly for the public, transparency means consistency between opinions, attitudes and behaviour.
organised by Ferpi
speakers Gianluca Comin, Paola Dubini, Vittorio Meloni, Toni Muzi Falconi, Luca Sofri
Aula Kessler
meetings with authors
10:00
06
organised by "Il Saggiatore"
discussed by Nino Amadore, Riccardo Staglianò
intersections
10:30
06
Rupert Murdoch is the owner of a sprawling media empire that extends throughout the world and includes books, newspapers and television. Today he faces the internet revolution and is launching a challenge to free news on the web. The latest adventure of Murdoch in the words of an American journalist, opinion leader on the transformation of the media ecosystem and himself an entrepreneur in the sector.
introduced by Massimo Gaggi
Aula Magna
intersections
10:30
06
Television as a medium is spreading extremely rapidly in developing countries. This means that a growing section of the global population is exposed to western models of consumption and behaviour through TV programmes. What are the consequences of all this on the choices of families in the areas of fertility, education, social cooperation and conflict, in places as far-flung as Brazil, India and Rwanda? And can fiction become an instrument of social change?
introduced by Antonio Dipollina
visions
12:00
06
The communications industry and IT revolutions hold enormous promise for development, but in a world of information overload it will no longer be enough just to have skills to earn a livelihood. The ultimate scarce resource will be the limited attention span of the world's consumers, as countries everywhere face the prospect of large numbers of educated but unemployed young people, whose resentment at the vast earnings of a fortunate few will be a major challenge for social cohesion.
introduced by Pietro Veronese
true or false
12:00
06
organised by "lavoce.info"
coordinated by Federico Rampini
introduced by Nerina Dirindin
speakers Vittorio De Micheli, Donato Greco,
evidence presented by Silvio Garattini, Tom Jefferson, Maria Rosaria Russo Valentini
Sala Depero
discussions
14:30
06
Recent technology makes it possible to make large quantities of public digitalised data accessible and easily exploitable. This is a precious resource for development of the area. What conditions can ensure that this new common asset is fully available for society and the economy?
organised by Informatica Trentina Spa
coordinated by Luca De Biase
speakers Juan Carlos De Martin, Lorenzo Dellai, Rufus Pollock, Renato Soru
Aula Kessler
visions
15:00
06
How did we arrive at the great recession? And is the crisis really over? What can be done to avoid the risk of a long phase of anaemic growth in the global economy? Or to deal with the global imbalances that contributed to the crisis? The analysis of an economist who clearly foresaw the burgeoning crisis.
introduced by Tito Boeri
at the frontier
15:00
06
After months of deadlock in financial markets caused by the lack of transparency of financial middlemen balance sheets, in Autumn 2008 businesses froze their investment and employment plans and households radically reduced spending, waiting for the "fog to clear". Central banks and governments responded by bringing interest rates down to zero and allowing public deficits to increase. But what can economic policy do to remedy the deficit in terms of trust and information and to consolidate the recovery?
introduced by Dino Pesole
meetings with authors
15:00
06
organised by Chiarelettere
discussed by Vittorio Giacopini
Sala Conferenze
focus
16:00
06
What happens when the political control of a television channel changes hands? Do viewers use the power of the remote control by changing channel? If yes, how many? A study on what happened after the changes in the top management of RAI state television in Italy offers important answers to these questions.
introduced by Felice Blasi
visions
16:30
06
Around half the revenue of Italian newspapers comes from advertising space bought by businesses, while the papers often report on these same businesses in their articles and editorials. The aim should be to inform the reader, but a number of questions arise naturally: do newspapers treat companies that purchase advertising space in them differently? How much do property links between businesses and newspapers count? Here are the results of a very recent empirical study on the subject.
introduced Laura Strada
Aula Magna
meetings with authors
16:30
06
organised by Il Diario del Lavoro
discussed by Massimo Mascini, Nunzia Penelope, Tiziano Treu
Sala Conferenze
the economics cafè
17:00
06
In collaboration with young entrepreneurs from Trentino
The public can meet the Festival speakers at the bar.
Caffè Portici
discussions
17:00
06
The role of overseas Chinese in relation to the development of China and the local situations in the places of residence.
organised by Fondazione Italia Cina
speakers Daniele Cologna, Thomas Rosenthal
Sala Fondazione Caritro
witnesses of time
18:00
06
Roberto Saviano
introduced by Giuseppe Laterza
entrance is free until full capacity is reached